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How to Sell Raffle Tickets Online: Our Top 5 Strategies 

People holding phones out and looking at the screens.

Looking to raise funds without the hassle of in-person sales? Virtual fundraisers open doors to greater visibility, engagement and profits — you just have to learn how to sell raffle tickets online. Read on for Go Raise Dough’s top five tactics for your digital fundraising strategy. 

1. Pick a Platform

Before selling raffle tickets, you need to plan where and how you’ll do it.

Some organizations conduct online sales manually, using social media, email and digital payment apps to manage tickets and payments. However, this adds more effort and risk to your operations. Your raffle could be considered illegal gambling if not conducted properly, so it’s safer to select a verified raffle platform. 

By using Go Raise Dough, you ensure your raffle remains compliant through:

  • Secure payment processing
  • Personal data encryption
  • Verified random number generation
  • Detailed tax receipts

2. Get Social 

Profit starts with the right promotions — and knowing how to sell raffle tickets online means meeting your audience where they already spend their time.

Build your digital fundraising strategy around the social media platforms your audience frequents, whether that’s Facebook, Instagram or X. From there, establish a regular cadence of posts selling raffle tickets. 

Increase engagement by varying your content from time to time. Organizations often support virtual fundraisers through posts like:

  • Entry instructions 
  • Drawing countdowns
  • Progress updates 
  • Cause spotlights
  • Winner announcements 
  • Team shoutouts

3. Try Other Channels 

Some audience members may not frequent social media — so broadening outreach is your best shot at success. 

Email updates and appeals are preferred by 48% of donors, yet many organizations don’t know where to start. Go Raise Dough makes it simple with ready-to-use email templates. Our provided messaging is professional yet engaging, allowing you to continue selling raffle tickets without being intrusive. 

However, 33% of donors still prefer in-person interactions. To bridge the gap between in-person events and virtual platforms, utilize QR Codes. These scannable codes may be placed on flyers, TVs or phones — providing instant access to your raffle landing page. 

Creating a digital fundraising strategy based on social media, email and with QR codes ensures you reach supporters across multiple touchpoints. 

4. Leverage Community 

Your immediate network has limits, whether it’s your social media following, email list or event attendance. However, you can extend your reach with a little help from your community. 

Ask parishioners, classmates, teammates and other connections to share fundraising content on their own social media channels. Each reshare introduces your raffle to their family and friends in a natural, trusted way.

This digital fundraising strategy trades cold solicitations for personal recommendations — making audiences more likely to stop, read your message and purchase a ticket.

5. Incentivize Participation 

When exploring how to sell raffle tickets online, remember: a little extra motivation goes a long way. 

Incentives — whether social, financial or just plain fun — give people a reason to jump in now instead of putting it off for later. We’ve seen organizations boost engagement during their virtual fundraisers through:

  • Early-bird incentives
  • Limited-time perks
  • Ticket bundle deals
  • Countdown specials

Look beyond purchases to reward sharing, too. When supporters feel appreciated for spreading the word, they become ambassadors for your cause. You could offer: 

  • A free entry for referral sales
  • A social media shoutout for top sellers or supporters 

Incentives don’t have to be expensive. They just have to feel exciting, timely and memorable. Ultimately, when participation feels like a game instead of a transaction, more people want in. 

Get Started with Go Raise Dough 

Learning how to sell raffle tickets online doesn’t have to be complicated. With the right digital fundraising strategy in place, you will turn a basic raffle into a high-performing fundraiser. It’s all about creating excitement and ease for people who want to participate.

Ready to start selling raffle tickets? The Go Raise Dough team provides step-by-step assistance in launching, promoting and growing virtual fundraisers.

Make the most of your raffle — contact Go Raise Dough today.